MCDONALD’S BEAT THE MAY WEATHER

GOLD EFFECTIVE LOTUS, AD FEST LOTUS AWARDS 2016

BRONZE FESTIVAL OF MEDIA ASIA PACIFIC 2016

BRONZE KIDLAT AWARDS 2016

BRONZE BOOMERANG AWARDS 2015

BOOMERANG MARKETER OF THE YEAR 2015

May 2015 — Pacquiao vs Mayweather — An advertiser’s dream in a Pacquiao country. How does McDonald’s rise above the clutter amidst all the endorsements of Pacquiao months and days before this big event? The answer is in the weather as the Philippines was experiencing the highest heat index the same month as the sought-after event — while promoting their desserts to beat the summer heat.