CAMPAIGN AND DESIGN
SUPER CRUNCH: SNACKAKABALIW
Prifood Corporation is a snack food manufacturer in the Philippines that started 1990. It started its operation in Visayas (Cebu) with corn chips and soon expanded into manufacturing products such as baked good, chips etc.
Super Crunch is the snack line of Prifood that offers variety of fun flavors in different crunch formats (Corn chips, Nachos, Chipcharon and Fishcharap).
To really leave a footprint in the minds of our consumers, we wanted to position SUPER CRUNCH as a snack that’s CRAZY good and CRAZY fun – hence our tagline, “SNACKAKABALIW”, which in English translates to “SNACKRAZINESS”.
The visuals clearly show the fun and crazy feeling you get with every bite of Super Crunch.
THE FILM
Super Crunch is so crazy crunchy even those who eat it are crunchy.
Translation: Hey! Try this game! Stop when the chip enters the mouth for that #Snackakabaliw moment! Whoever does it…well, great!
It's Friday! Final stretch! We know sometimes work is crazy - so just do it, grab a SUPER CRUNCH snack and make it #SNACKAKABALIW instead!