DIGITAL
CIGNAL x SHARK WEEK “FEAR THE FLOOD”
CAMPAIGN BRIEF THE WORK 2020
On July 2018, Cignal TV wanted to promote Shark Week. During that time, however, the country was experiencing a monsoon, with heavy rain flooding many parts of the Metro.
To promote Shark Week, we made people believe there were actual sharks in the floods.
How Cignal, the Philippine's largest pay TV service, almost caused panic in the metro.