DIGITAL, UI UX, ART DIRECTION
THE UNLIMITED LOVE LANGUAGE
We want to show that even if the language of limited love doesn’t sound bad to straight people, it feels horrible for gay people.
To take people from tolerance to acceptance, we needed to show what limited love looks like in a personal and non-accusatory way. And offer better samples of unlimited love, in a helpful and educational way.
ADFEST 2023
INNOVA LOTUS | FINALIST
KIDLAT AWARDS 2023
CREATIVITY IN EXPERIENCE - TOUCHPOINTS AND TECHNOLOGY | SILVER
CREATIVITY IN ENGAGEMENT - CREATIVE DATA | BRONZE
CREATIVITY FOR GOOD - PUBLIC SERVICES & CAUSE APPEALS | BRONZE
CREATIVITY IN EXPERIENCE - INNOVATION | SHORTLIST
GERETY AWARDS 2022
PH AGENCY OF THE YEAR 2022 | THE UNLIMITED LOVE LANGUAGE
TAMBULI AWARDS 2022
BRONZE | THE UNLIMITED LOVE LANGUAGE
THE CASE VIDEO
It’s hard for LGBTQIA+ people in Asia Pacific to truly feel loved and accepted. They can tell, through the things that family members and coworkers and friends say, that love for them is actually limited.
Even in one most seemingly LGBTQIA+-friendly countries in the region, The United Nations Development Programme’s “Being LGBT in Asia: The Philippines Country Report” notes that “Cultural and social attitudes towards LGBT people are complex, with signs of acceptance, particularly among the young, but questions of whether that acceptance is based on LGBT Filipinos conforming to stereotypes.”
The United Nations Development Programme’s conclusion is that in places where it seems like LGBTQIA+ individuals are fine, they are actually experiencing tolerance – not inclusion.
Allies might think that they are okay with LGBTQIA+ individuals, but their words and actions are actually hurtful. “The most common experience of discrimination was being told to watch your appearance or the way you speak or act.”
Any actions to help allies’ minds and lips and hearts express unconditional acceptance needed to be done carefully, listening to where both parties are coming from and encouraging dialogue. Because the sense of pride and shame in Asia Pacific is very strong. While they need to be corrected, well-meaning parents, coworkers, and friends would never want to be spoken to like that. It’s what keeps allies from truly engaging with search engines and social media sites – checking if something you think is unlimited language there will result in articles of replies that if not simply unhelpful are angry and unhelpful
THE WEBSITE
is all about listening to what LGBT people might hear in your words and speaking with complete love and acceptance.
We want to show that even if the language of limited love doesn’t sound bad to straight people, it feels horrible for gay people.
So in very seemingly loving and accepting photos, we’re showing how the language of limited love from family and friends and coworkers makes an LGBTQ person feel.
Not demonizing family members. But showing that their words drag us down, hold us back, limit us – literally.
And to help them do something about this, all ads will lead them to a platform where they can listen to us, unlearn these hurtful words, and learn to love unlimited.
SOCIAL POSTS
ZOOM BACKGROUNDS
Spreading the Unlimited Love Language by downloading a video background as a conversation starter!
ORGANIC PR
