TVCs, FILMS, ART DIRECTION, CAMPAIGN
VARIOUS FILMS
Films created through out the years — from my very first TVC for McDonald’s in 2011, to lifestyle music videos, and anthemic campaigns for various clients until 2022.
McDonald’s big n’ tasty launch
Launch TVC material for this new McDonald’s product last 2011.
Mcdonald’s premium burgers.
Launch material for McD PH’s Premium Burgers. 2014
McDonald’s HOORAY FOR TODAY 2013
McDonald's is taking breakfast to a whole new level. A yearly campaign that premiere’s every 1st of January to remind people that great days start with good mornings (and good breakfast).
Mcdonald’s “big brother” value meals
McD PH highly promotes their value meals, especially for value-seeker Filipinos. But instead of coming up with a very tactical material for deals, we encapsulated it in a very touching story we all value.
This material generated a lot of buzz, from strangers sharing their personal stories on autism and organizations supporting McDonald’s for its cause.
EXPERIENCE AWESOME
For years, Cignal TV’s tagline was “It’s Awesome”. To celebrate their 2 million subscribers, they wanted to change their old tagline to something bigger — it’s to LIVE AWESOME.
CIGNAL PREMIer plan
Cignal launched its highest, most prestigious plan — Premier Plan 1990, using their endorsers Solenn Heussaf and Nico Bolzico.
CIGNAL PLAY LAUNCH “HORROR”
Cignal Play launched this 2020 to provide more access for Filipinos to watch their favorite movies and shows via their phones and other gadgets.
We created two materials to promote their original show and special channels only accessible via their app.
CIGNAL PLAY LAUNCH “GAME”
Cignal Play launched this 2020 to provide more access for Filipinos to watch their favorite movies and shows via their phones and other gadgets.
We created two materials to promote their original show and special channels only accessible via their app.
PLDT AT 90
PLDT — the first and the leading telecommunications company in the Philippines — is celebrating their 90 years of service. The task was to come up with a campaign idea that communicates how PLDT stay relevant and truthful to their customers for 90 years of innovation and services.
SMART FREE YOUTUBE EVERYDAY
The challenge then was in heightening the relevance of watching YouTube videos, so much so that they will be driven to watch anywhere they are, anytime they want. And what can be more irresistible than latching on to their passions.
Beyond just entertainment videos which they can postpone or delay to a later time, we wanted to show that YouTube has a wide variety of content that can actually spark and feed their passions. If they currently think that YouTube can wait, their certainly passions can’t.
Contextualizing the campaign in a mobile or out-of-home setting while showing relevant content will likewise push the habit of watching YouTube on-the-go.
OPPO LIVE ALL OUT
OPPO A SERIES was launching in the Philippines at the height of the pandemic lockdown.
Yet, Filipinos would still love to avail of the best phone to enjoy their stay at home life.
We came up with a song and a music video that we intend to go viral while promoting this new series from OPPO.
It was one of 2020’s most watched video in the Philippines.