DIGITAL, FILM, OOH
If you’re here… well… This page is a work in progressabout LURPAK GLOBAL
GLOBAL CAMPAIGN 2023
Cooking can transform a handful of ingredients into a feast. It can also transform hundreds of lives’ little problems into delicious solutions — from lifting moods, to making memories, to creating something from little, to mending broken hearts.
Let’s celebrate, with extravagnce, pizzazz, and a lot of broadway sparkle, the positive impact the cook can give, because, after all… there isn’t much in life that cooking can’t fix!
Made with lots of love and cooking, from ideation, art direction, strategic thinking, until execution for this whole global campaign.
For every life’s problem, there’s a recipe to fix it.