McDONALD’S HOORAY FOR TODAY

2012. McDonald’s Philippines wanted to own the first day of every year with the campaign handle “Hooray for Today”. We came up with a full page print ad on all newspapers across the metro on January 1st. This print ad was done traditionally — every element is illustrated cut and pasted to create a 3D effect. It was then photographed, and printed as a print ad. No digital manipulation was done in creating this print ad.