DIGITAL, ART DIRECTION
TRANSFERWISE JAPAN
TransferWise debit card launched in Japan this January 2021. We are introducing this new debit card as the best choice in multi-currency online banking services, as well as educate audience on problems related to fees and convenience.
Japan, a country that embraces old ways in handling money and banks (cash is king and hanko stamps are still a preference), we needed to launch this campaign using a concept that is very familiar to both locals and foreigners residing in Japan — KAIJU — a monster that causes all hassles of old school banking.
An educational online campaign designed to personify the inconveniences of old baking ways and how TransferWise saves the day.
I am the lead art director for the whole campaign working with Eat Creatives Tokyo and TransferWise design team.
CHARACTER DESIGN: The birth of a new Kaiju
MEET MONEYKILLA
マネー + キラー = マニキラ*
THE PROCESS
This was the pitch material that won the business. Kaiju was too serious for TransferWise branding. So I had to change illustrations and the overall design thinking to clearly communicate what MoneyKilla is all about.
FINAL OUTPUT
At the end of the day, we needed to make MoneyKilla simpler and easier for people to understand by highlighting the main problem most consumers experience — getting burnt by high transaction fees.
THE STORYBOARD
JAPANESE STORYBOARD
LAUNCH VIDEO
WEBSITE
