DIGITAL, FILM
LURPAK LOCAL KEY SEASONS 2022
GLOBAL MATERIAL FOR GLOBAL MARKETS: FOR CHRISTMAS, EASTER, CHINESE NEW YEAR, AND RAMADAN
Key Seasons are times of the year when even people who don't usually cook, cook. It's a time of indulgence, when Food Lovers use more butter in more dishes and want the best ingredients to create Good Food.
This year, I was tasked to create three different materials catering for global markets for three different Local Key Seasons — Christmas, Easter, Chinese New Year, and Ramadan. My background in celebrating all four occasions as a Southeast Asian in a global field made this simple recipe film and the whole process that goes with it fun, reminiscent, and personal with food.
Done ideating, framing, directing, set designing, art directing for this whole series.
THE CRAVE FILMS
CHRISTMAS | EASTER
KERSTSTOL | PAASSTOL: DUTCH BREAD
CHINESE NEW YEAR
PINEAPPLE TART
RAMADAN
SEMEPRIT
BLOCK + SPREADABLE
Part of creating global assets is to make sure to cover all different variants available for different markets. In this case, we made sure to make Lurapk Block Salted and Unsalted, Lurpak Spreadable Salted and Unsalted across all. This project ended up with the most number of assets delivered by The Barn for Lurpak, with a total of 467 assets.